Tracking plans
Tracking Plan Playbook Intensive
From blank spec to signed-off events: naming, versioning, and rollout rituals for cross-functional teams.
Description
We treat a tracking plan as a product. Sessions cover schema design, review cadence, QA sampling, and how analysts and engineers trade diffs without boiling the ocean.
What is included
- Canonical event dictionary with ownership matrix
- Diff-friendly versioning habit
- Sampling strategy for pre-release QA
- Lightweight governance board agenda
- Naming lint rules you can automate later
- Edge-case prompts for refunds and coupons
- Storytelling hooks for stubborn stakeholders
Outcomes
- Freeze v1 of a plan stakeholders approve
- Run a QA script before each release window
- Reduce duplicate event definitions by half in pilot scope
Cohort FAQ
Can you review our entire catalog of events?
We cap review load to keep feedback actionable—typically one product surface plus shared global events. Broader audits are scoped separately.
Is engineering required live?
At least one builder should join two sessions; otherwise decisions drift. We provide async recordings but not bespoke code commits.
What if our stack is bespoke?
Principles still apply; examples tilt toward web and app SDKs most teams recognise. Bring screenshots and we adapt language.
Experience notes
“Anonymous by policy: the versioning diff habit stopped three duplicate purchase events from shipping. Finance finally trusts the event lineage notes.”
“Radically specific. The lint rules felt nerdy on day one—by week three our mobile lead quoted them in stand-up.”
“Wanted more design-time prompts for offline conversions—not promised in the syllabus but mentors sent a supplemental reading list the next morning.”