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Warehouse-Ready Marketing Extracts
BigQuery-flavored patterns for marketing extracts: keys, deduping, and incremental loads without heroics.
Description
Targets teams exporting GA4 or ads platforms into BigQuery. We focus on defensible joins, not fancy ML.
What is included
- Key selection worksheet for sessions vs. users
- Incremental load sketch with watermark columns
- Lightweight anomaly checks before BI layers
- Documentation blocks analysts can paste into internal wikis
- Cost guardrails for wild queries
- Sample dbt-less SQL you can adapt
- Office hour on consent fields in exports
Outcomes
- Stand up a pilot table reviewed by your data guardian
- Document refresh guarantees you can cite
- Identify two join traps before they skew ROAS
Cohort FAQ
Do you provision GCP projects?
No. You grant us read-oriented examples via sanitized samples or screenshots. Production grants remain internal.
Is dbt mandatory?
We show conceptual equivalents without forcing a dbt sale. If you already use dbt, bring it—we map ideas.
Limits?
Not a replacement for enterprise data engineering retainers; complex streaming estates need separate partners.
Experience notes
“Client in retail — quote withheld for NDA: the watermark pattern stopped a silent double-count that haunted Q3 promos.”