Tracking plans
Consent-Aware Measurement Sprint
Map consent states to tag fire logic, documentation, and analyst workflows without theatrical legal promises.
Description
Pairs marketers with legal-adjacent questions. We clarify what training can and cannot assert, build decision trees for tagging, and practice explaining tradeoffs to leadership.
What is included
- Consent state diagram starter kit
- Tag firing matrix reviewed in table form
- Language bank for internal policies
- RACI for privacy questions
- Synthetic site walkthrough cases
- Breach rehearsal table-top (paper only)
- Partner talking points for agencies
Outcomes
- Deliver a documented mapping for one property
- Align analytics + legal on three ambiguous events
- Publish internal FAQ v1
Cohort FAQ
Is this legal advice?
No. We teach measurement implications; your counsel signs off on obligations.
Speaker credentials?
Guest speakers are vetted practitioners sharing frameworks, not your retained attorneys.
International coverage?
Anchors reference Korea contexts; you adapt export language for other regions.
Experience notes
“Finally a sprint that admits CMPs are messy. Our matrix flagged two events that should never fire on restricted banners.”